What it takes to be a quality service provider
A business’ main purpose is to create a customer because it is basically the consumer who essentially
determines what a business is. Although it is significant to provide time and effort on how you are going
to improve your products and services, it is still the customers who establish the future success of a
business. Therefore, consumer service enhancement is very important if you would want your business
Customer service is a key factor in achieving business success. It can either make or break your business.
This is for the reason that the entire business plan, marketing strategies, sales, and profits will solely
depend on its impact on the customers. Essentially, you are in business to generate revenue through
selling your products to people who are in need of these services. These people want to discern if your
products will be able to make their lives much easier.
To be able to gain income for your business, it follows that you must carefully design and satisfy the
needs of your consumers. This is the foundations of an emerging and profitable business. Every decision
you make must take into consideration how it affects the customers. You should always give importance
to service circumstances affecting your customers.
So, as a Service Provider, how do you go about providing quality service?
In a recent review Amazon, the purveyor of just about everything, ranked head and shoulders above all
other brands when it came to credibility. Why? Because of the company’s personal approach to
customer service and its streamlined, stress-free customer journey. Amazon works hard to forge and
fosters relationships with its customers by offering help with decision making, through product
recommendations based on previous purchases, product reviews, rating systems and wish lists.
If you promise something, it’s imperative that you deliver it. Moreover, it’s fundamental. Take US
enterprise FedEx, for example, a brand that’s built a strong corporate identity by making a conscious
decision to treat customers as individuals, rather than just numbers. Understanding the importance of
delivering (literally) a reliable service, FedEx has built a brand with trust at the very core of its business.
If you know what you’re doing (which one sincerely hopes you do), then make that clear. Establish
yourself as an authority in your industry or market. Social media, blogging, client testimonials, reviews
and thought-leadership activities are all part and parcel of establishing your enterprise as an
Nothing is going to show that your business is trustworthy (or the complete opposite) quite like your
own customers. Social media platforms present an invaluable opportunity to engage with your
customers, both current and prospective. Respond when people engage with you via social, use it
properly and use it regularly. More importantly, cut the marketing spiel. People don’t want to be sold to
on social. Be professional, of course, but you’re talking to real people – this is no place for sales jargon.
In fact, it’s not a place to talk about yourself all the time either. You wouldn’t in a real life conversation
(narcissism isn’t a good look), so why would you do it on social media?
The companies you partner with says a lot about your business or brand, too. Anything they say or do
can potentially be associated with your business, so partnering with the right organization(s) is critical.
Brand partnerships present a great opportunity to align yourself with other trusted businesses that can
potentially provide you with a multitude of business development opportunities and reinforce your
This is one of the most, if not the most, critical points to note. Honesty and transparency are pivotal in
developing trust in your business or brand. Big brands that have been open and honest with consumers
about certain unfavorable situations have actually gone on to bring about positivity, by implementing
strategic crisis management processes. Trying to hide in a world where everything, eventually, is
uncovered can be seriously detrimental to any business.
Whether it’s through marketing, partnerships or social media, providing great Service can establish your
business as the epitome of quality.
January 25, 2018
January 25, 2018
January 25, 2018